Everyone loves to receive a card in the mail, and never more so than when you are 4000 miles away from home. And while most of us send out holiday cards once a year, birthdays, anniversaries and other celebrations are often left to a last minute message on Facebook. So here’s a step by step guide to successfully mastering the original social media; going back to basics, putting it in writing, and getting it there on time.
1. Update your contact list. Right now, you will probably be displaying holiday cards from most of the people who are important to you. Before you file the cards away or send them for recycling, use them to update your contact list and add any new children, friends or addresses. If you don’t keep addresses on computer, now is a great time to start – either on a desktop program such Outlook or Address book, or online on Yahoo, Gmail or a card company like Moonpig.com. I like Plaxo.com for basic online storage and automatic syncing to smartphones – it takes a little getting used to, but it makes merging duplicate contact details simple, and will let you print off a complete list or individual labels.
2. Make group lists. While you are sitting down with all your contacts in one place, make lists of those who you want to send greeting cards to. Group them under headings like ‘birthday’, ‘anniversary’, ‘religious holiday’ (remember to group under the specific holiday) ‘thank you’ or ‘keep in touch’.
3. Set reminders. If you are using Outlook (PC) or Address book (Mac) or Plaxo.com, there is not an attached reminder function, so you will need to enter them into a calendar. It doesn’t matter whether you use a printed calendar, a desktop one or an online reminder system, you just need one that you pay attention to and gives you enough time to buy, write and mail a card. Two weeks is usually a good rule of thumb – it doesn’t matter if the card arrives a few days early, and it allows for the idiosyncrasies of weekends, holidays and international mail. Good online options for travelers include Cozi.com which will send a reminder via text or email, or Moonpig.com, which emails you a reminder and will also allow you to send customized cards direct from its site, wherever you happen to be in the world. Cozi has a million and one other fabulous functions, but no address book, whereas Moonpig.com does store addresses that you have used, making it a cinch for future years.
4. Buy back-up cards. You’ll be heading to the stores to restock on groceries at some point over the next few days, so grab a few one-size-fits-all cards while you are there. Make sure you buy standard size rectangular ones, with no extra weight or decoration, so that you can be sure of postage costs. In the US, square cards are charged at an additional rate, and the padding needed for many popular decoupage cards takes them over the weight limit for a standard postage stamp. They also often get caught in sorting machines, and are more of a target for tampering / customs inspection in places where hand sorting is still used. If you are determined to include cash, use a standard office type envelope rather than the colored birthday card one for the same reason.
5. Send out a fill-in-the-blanks email. If you are missing information, send out a New Year greetings email with a request for the relevant bits, and update your lists before their reply gets lost in email swamp. If email doesn’t work, try Facebook, Twitter or other social media, but make sure you use the private message function rather than plastering their private details across the internet..
6. Sit back and enjoy!