One of the most important parts of successful relocation – establishing a new social and support network – can also be one of the most difficult, especially when you first arrive. Social media is an excellent tool for expats, transferees and accompanying partners all to make their own connections and get established.
For those of you who missed this my not so quiet meltdown, I’m going to be presenting at the Families in Global Transition conference in March, and I don’t know a soul there. Enter Social Media – in my case Facebook, Twitter and Linkedin, and the miracle that is the search feature. I still haven’t met any of my new friends face to face, but instead of quietly dreading the event, I now have a list of people that I really, really want to meet.
The same strategies that I used are just as helpful when you are relocating across the city, the country or the world, and frankly, if I can manage it, anyone can. There will be hoards of you out there who are far better at this than I (hints and tips in the comments section are gratefully received!), but for those of us not so technically gifted, here’s the Defining Moves guide to Social Media and Relocating.
The two most useful for the accompanying partner are:
Facebook. There are 517,760,460 Facebook users – about 7% of the world’s population – and all of them are using it to connect with others.. So if you don’t currently have a Facebook page, now’s the time to start one. Here’s a great how-to link, and here’s our online security guide.
Twitter defines itself as “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called “Tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.” If, like me, it’s all very new, check out their FAQ page for more details.
Once you have an account, make it expat network friendly:
Post an appropriate photo of yourself. People feel more comfortable connecting with someone they can see, but make sure it is one you would be happy for your mother / employer / youngest child to see. Social media is all about sharing, remember..
Safeguard your personal information. Avoid entering very personal information such as contact details, religious and political philosophies, family member details and personal photos. There are control buttons to the left of all the information boxes which allow you to decide who can access your information, but it’s better not to enter it at all – accounts can and do get hacked.
Watch your Wall. The incoming information on your Facebook page is referred to as your ‘Wall’, and any of your friends can post something on it. As many have found to their cost, this is not always a good thing. Before you explore new networks, consider ‘hiding’ posts that may cause offense (there’s an X to the top right of each post), or where you have repeat offenders, an entire newsfeed. With Twitter, it’s called a Timeline, and you only have the option to block ‘tweets’ by specific people, but the same rule applies – carefully choose the company you keep, and if you inadvertently post something offensive, delete it immediately.
Use the Search and Hashtag (#) options. These are invaluable to relocating expats; searches involving ‘expat’, your location, and any hobbies or interests will quickly give you a list of people and groups who are delighted to hear from you. If you want to keep track of ongoing responses to a search term, a (free!) service like Hootsuite will allow you to have all your Social Media accounts and searches in one place, and update them for you. Be warned – it’s a little overwhelming at first, but is seriously useful if you want a constantly updated list of potential new friends.
Reach out. It’s not just enough to simply lurk in the background – you have to make contact with people. The best piece of relocation advice I was ever given related to making new friends; “it’s a numbers game”. The huge advantage with social media is that you have millions to choose from, so reach out to anyone with whom you may have something in common and introduce yourself. Not everyone will respond, but on the whole, if they exist on social media, it’s because they want to be social..
Network. Don’t limit yourself to the contacts found by your search terms – look at the groups they are involved with, their contacts etc. Just to start you off, here’s Defining Moves on Facebook and Twitter – feel free to Like and Follow. See? It’s working already!